Chunking Technique in Relation to Design and Visual Communication

According to Pinola(2018), “Most of us are able to store only about four to seven different items in our short-term memory. One way to get past this limit is to use a technique called chunking. By grouping several items into one larger whole, you’ll be able to remember much more.”

Chunking involves creating something more meaningful – and therefore memorable – from seemingly random bits of information(pinola,2008). For instance, to remember a list of things- such as tomato, apple, coffee, and orange, you can create a word out of the first letters (“TACO”), which is easier to remember that the individual items.

Chunking also can use in the design and visual communication. It can be used to grouping the information, once condensed, information can be “chunked” to contribute to reading efficiency.

 

 

References:

Pinola, M. (2018). Improve Your Short-Term Memory With The Chunking Technique. Retrieved from https://www.lifehacker.com.au/2012/09/improve-your-short-term-memory-with-the-chunking-technique/

 

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