Aesthetic-Usability Effect Examples

The mouse is an indispensable peripheral for people to use the computer in daily life. Its main function is to make computers more convenient for people to use. Often the average mouse is not very aesthetic. Compared to a regular mouse, the apple mouse is more aesthetically pleasing and has more features. It not only supports touch but also a variety of gestures that make it faster to operate apple computers.

 

 

Figure 1                                                                                               Figure 2

 

As a common communication tool, the le phone is mainly used to facilitate people’s communication and make communication more convenient and faster. As time goes on, people’s demand for mobile phones is no longer just the function, and the beauty of mobile phones is particularly important. The apple phone is a very common phone with a simple appearance and large screen, which fully meets people’s needs for the appearance of the phone.

Figure 3

 

As a means of transportation, automobile brings a lot of convenience to people’s travel. The car has the same function, so people choose the car mainly according to its appearance.  According to the picture below, we can see that the Mercedes car is more in line with our aesthetics. Both the lines and the overall shape of the car are beautiful。

Figure 4                                                Figure 5

 

 

 

References:

Figure 1: APPLE MAGIC MOUSE 300054 MB829AM/A. Retrieved from https://uae.souq.com/ae-en/apple-magic-mouse-300054-mb829am-a-9199941/i/

Figure 2: M90 HD Optical Mouse – Logitech Rest of Europe. Retrieved from https://www.logitech.com/en-roeu/product/6562

Figure 3: 10 Reasons Flip Phones Are Better Than iPhones. Retrieved from https://www.youtube.com/watch?v=301vpjWz2wU

Figure 4：The 100 ugliest cars: 20-1. Retrieved from https://www.telegraph.co.uk/motoring/2754226/The-100-ugliest-cars-20-1.html?image=18

Figure 5:Top 10 most beautiful cars in the world. Retrieved from https://autoportal.com/articles/top-10-most-beautiful-cars-in-the-world-4859.html

 

 

Aesthetics-usability effect

The aesthetic-usability effect describes a phenomenon in which people perceive more-aesthetic designs as easier to use than less-aesthetic designs—whether they are or not(Lidwell & Holden, 2003). The effect has been observed in several experiments and has significant implications regarding the acceptance, use, and performance of a design. A similar phenomenon is well documented with regard to human attractiveness—first impressions of people influence attitude formation and measurably affect how people are perceived and treated.

Aesthetics plays an important role in the way a design is used. Aesthetic designs are more effective at fostering positive attitudes than unaesthetic designs, and make people more tolerant of minor usability issues when they find an interface visually appealing(Moran, 2017). Positive relationships with a design result in an interaction that helps catalyse creative thinking and problem-solving. Negative relationships result in an interaction that narrows thinking and stifles creativity.

According to the research, that participant using the highly appealing phone rated their appliance as being more usable than participants operating the unappealing model. Furthermore, the visual appearance of the phone had a positive effect on performance, leading to reduced task completion times for the attractive model(Soderegger & Sauer, 2010).

According to Nikolov (2017), not long ago the user was expecting only functional and usable products when they were buying. Today, users expectations have evolved together with the design field. People expect usability by default and are seeking products that are more than functional and usable. Most products of the same kind and price have very similar functions, so the appearance plays a very important role in deciding which product to buy.

 

 

References:

           Moran, K. (2017). The Aesthetic-Usability Effect. Retrieved from https://www.nngroup.com/articles/aesthetic-usability-effect/

Sonderegger, A., & Sauer, J. (2010). The influence of design aesthetics in usability testing: Effects on user performance and perceived usability. Applied Ergonomics, 41(3), 403-403.

         Nikolov, A. (2017). Design principle: Aesthetics – UX Collective. Retrieved from https://uxdesign.cc/design-principle-aesthetics-af926f8f86fe

Lidwell, W., Holden, K.,& Butler, J.(2003). Aesthetic-Usability Effect. In Universal Principles of Design (pp.18-19). Massachusetts: Rockport.